Every year, Google receives around 2 trillion searches. This equals over 5 billion searches every day. People searching for answers to problems that your company can solve are also among those searchers. If they've ever used the online space, they've probably searched for a solution to a problem. And if you can help them, even if it's through an advertisement, they're more persuaded to select you over your competitor.
Bidding on wide keyword search terms like "leather bags" can allow you to reach prospects early in the product research stage and fill the top of your sales funnel. Bidding on long-tail keyword search terms like "leather bags for school pupils" is another effective way to expand your consumer base. These are usually less expensive, and they're well worth it for grabbing people's attention.
The most significant difference between people you reach with Google Ads and people you reach through other forms of advertising is their intent. People aren't looking to be advertised on social media, for example. They aren't looking for solutions to the problems that they face on a daily basis. They're searching for photos of babies, vacations, and family updates. And you're more likely to be tuned out if you advertise to someone who doesn't want to be advertised to.
However, if you start using Google, your chances of leapfrogging all of the organic results on SERPs increase immensely, and it also becomes easier. There's no need to spend hours in getting links that will help your page rank higher; there's no need to stress keyword density on your landing page. Just begin running ads to increase the possibility of people seeing you first thing in the morning.
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Google is the #1 search engine that people turn to when seeking information or solving problems. When looking for a product or a service, people often seek help from this platform. While ranking organically on the search engine may take time and effort, Google Ads gives you a chance to rank your website even above the organic results against different keywords and search terms. As a leading search engine marketing agency, we leverage the power of Google Ads to reach the prospects at the right time.